I'm so glad you're here!
Hey, I’m Hutton — a multi-passionate entrepreneur, casting producer, content creator, and the heart behind Shop Irie Girl and The Irie Girl Podcast.
​I’ve been working in TV production since I was a teen, and in 2018 I found my stride in casting, helping bring people’s stories to life through reality and game shows. But my creativity didn’t stop there. In 2019, I launched a clothing brand that evolved into Shop Irie Girl—a lifestyle and fashion brand rooted in the spirit of freedom, boldness, and being unapologetically YOU.
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In 2023, I launched my podcast to dive deeper into what I call the Irie lifestyle—a life of alignment, peace, purpose, and self-expression.
It's more than a brand—it's a movement.
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Now, I help women like you show up with confidence, build your brand online, and turn your dreams into reality. Whether it's through social media strategy, mindset shifts, or just real talk about motherhood and entrepreneurship, I’m here to remind you: you were called for more.
I’m a wife, a proud mom of two, and I share our everyday life as part of my mission to inspire others to stop playing small and go all in on the life they truly want.
Free Guide
Look Inside DWA
This free guide gives you an inside look at Digital Wealth Academy (DWA)—our proven framework for helping busy moms and aspiring entrepreneurs launch, grow, and monetize their brand using smart digital strategies. Whether you're starting from scratch or ready to scale, this sneak peek shows you what’s possible when you have the right tools, mentorship, and step-by-step plan.
Unlock Your Potential
Digital Wealth Academy
Discover the power of DWA Digital Wealth Academy, an online course that transformed my social media presence and clarified my vision. Digital Wealth Academy (DWA) is a comprehensive program that teaches you how to build multiple income streams online using modern digital marketing strategies. Whether you're a creator, entrepreneur, or just getting started—DWA gives you everything you need to show up, grow online, and start making money.
Digital Wealth Guide
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Featured Items
Shop Irie Girl
Shop Irie Girl is a lifestyle brand created to inspire confident, free-spirited women who are rooted in culture and ready to stand out. From bold statement pieces to everyday essentials, each drop is designed with intention—celebrating strength, style, and the beauty of being unapologetically you.
The Irie Girl Podcast
The Irie Girl Podcast is your go-to space for real talk, bold conversations, and honest stories about womanhood, wellness, entrepreneurship, and culture. Hosted by a modern mama and multi-passionate creative, this podcast is here to empower you to live freely, speak your truth, and build a life that feels as good as it looks.
Production Casting
When I’m not creating content or building brands, I’m behind the scenes working in casting—connecting real people to exciting opportunities in TV, film, and digital media. With years of experience in unscripted casting, I love helping unique voices and stories find their spotlight.
Get in Touch
Hutton Nicole LLC
Los Angeles, CA, United States
All business inquiries: